Grow with Google stories

FR8relay

Optimizing the Future of Trucking

Aayush Thakur and Deme Yuan founded FR8relay to facilitate a relay model that reduces trucker downtime and returns drivers home daily.

Putting AI to work:

• Vertex AI agents power a chat interface that allows users to instantly query shipping rates and compare options, replacing manual reports.
• Gemini parses 3,000 daily broker emails to summarize rate quotes and draft actionable replies.
• A machine-learning delay prediction tool analyzes traffic and weather patterns to proactively manage logistics.

The Boardwalk Cleaning Co.

Tech-Enabled Home Services

Jessica Duarte and Paula Jones launched The Boardwalk Cleaning Co. to bring 24/7 online booking and modern tech practices to the home services industry.

Putting AI to work:

• Gemini in Google Sheets automates data analysis and chart creation, replacing time-consuming manual reporting.
• NotebookLM acts as an internal knowledge base, allowing cleaners to instantly access SOPs and sales playbooks for quick training.
• Ads Advisor, a Gemini-powered partner in Google Ads, streamlines ad management, leading to a 20% revenue jump in one month.

Sodapup

Whimsical Enrichment for Pets

After a career in product management, Adam Baker launched Sodapup to create emotional connections through durable, U.S.-made dog toys.

Putting AI to work:

• Gemini generates unique product descriptions and press releases 95% faster.
• Nano Banana conceptualizes patriotic collections for quick pitches and presales.
• Gemini in Workspace helps create professional, low-cost social media clips.

Hernshaw Farms

Reclaiming Appalachian Soil

George Patterson transformed a former strip mine into a mushroom farm, using AI to innovate production and lead regional ecological renewal.

Putting AI to work:

• A custom Gemini-powered app platform allows George to predict harvests and categorize crops, increasing efficiency by tens of thousands of dollars.
• Performance Max campaigns simplified ad management, helping the farm expand from a local producer to a national supplier.
• Google Workspace and shared Drives enable the entire team to instantly access updated labels and production tracking data.

Jamie’s Farm

Granola Made with Ghee

Jamie Kim grew her college dorm kitchen experiment into a national brand, scaling her slow-baked granola business by 40% annually.

Putting AI to work:

• Gemini customized an inventory management system in Google Sheets, saving Jamie 20 hours a week on administrative tasks.
• Nano Banana creates professional website backgrounds and seasonal packaging mockups for retailer pitches.
• NotebookLM synthesizes compliance manuals into a searchable database, instantly providing answers for retail labeling requirements.

Anderson Foundries

Revitalizing American Manufacturing

Kory and Ali Anderson operate a family-owned metal casting company, preserving American industrial heritage and training the next generation of skilled workers.

Putting AI to work:

• Gemini drafts strategic internal and external communications 95% faster than manual writing.
• NotebookLM synthesizes compliance manuals and HR handbooks, reducing information retrieval time from 30 minutes to one minute.
• Google Ads Performance Max acts as a marketing expert, optimizing campaigns that generate 30% of their new business.

MoveCars.com

Streamlining Auto Transport

Software engineer Nick Padgett transformed MoveCars into a sophisticated marketplace, providing transparency in a complex industry.

Putting AI to work:

• Antigravity, an agentic development platform, translated Nick's "business speak" into an enterprise-grade system for real-time pricing, increasing feature output two- to threefold.
• Gemini acts as a communications filter, creating professional emails to speed up the buyer journey.

321 Foto

Creative Moments

Marilee Kimball evolved a single photo booth into an immersive agency, using technology to turn photography into an interactive space for connection.

Putting AI to work:

• Nano Banana transforms event portraits into imaginative art, from scientific illustrations to video game characters, in real-time.
• Gemini summarizes meeting transcripts and outlines next steps, saving the team hours of administrative work.
• Gemini in Workspace manages logistics and inventory, serving as the digital backbone for their global booth fleet.

Henry’s House of Coffee

Modernizing a Family Roastery

Hrag Kalebjian modernized his family’s 30-year-old coffee shop, balancing traditional expertise with e-commerce growth.

Putting AI to work:

• Gemini assists with coding sales forecasters and synthesizing news for his weekly newsletter.
• NotebookLM converts long instruction manuals into concise, printable cards.
• Nano Banana helps design creative coffee advent calendars and visual metaphors.

PlaygroundEquipment.com

Spaces for Community

Nic Breedlove and his father Victor supply commercial play structures, transforming schools and parks into vibrant hubs for childhood connection.

Putting AI to work:

• Gemini helps produce monthly case studies and repurposes them into videos and social posts for efficiency.
• The 3D design team uses Gemini to brainstorm materials and build custom rendering tools.
• Gemini uncovers potential risks in distributor processes, acting as a safeguard for new design exploration.

Stack Wellness Cafe

Nutrition for Lasting Change

Josh Polansky founded Stack Wellness Cafe to make healthy, nutrient-dense nutrition accessible and convenient, empowering customers to create lasting health changes.

Putting AI to work:

• Gemini creates creative images for menus and marketing, increasing productivity tenfold.
• Gemini and Google Analytics allow the team to query data in natural language to identify top-performing ad campaigns.
• NotebookLM assists in managing store operations by synthesizing key business information.

Little Seed Farm

Regenerative Skincare

James and Eileen Ray transitioned from corporate life to sustainable farming, creating a successful clean beauty brand rooted in regenerative agricultural practices.

Putting AI to work:

• Google Ads Performance Max drives awareness and sales, putting their small brand on a level playing field with larger competitors.
• Gemini and AI Overviews provide instant troubleshooting and research on equipment issues and ingredients, avoiding time-consuming manual calls.
• Gemini helps refine product safety research and substitute ingredient sourcing for their line of natural soaps and deodorants.

Skimble

Global Fitness Training

Maria Ly Vanrenen developed the Workout Trainer app to provide personalized, multimedia fitness plans that overcome real-life constraints for users worldwide.

Putting AI to work:

• Google Cloud and TensorFlow power custom machine learning models trained on over 8 million workouts.
• Gemini analyzes user-submitted videos to generate individualized form scores and actionable fitness feedback.
• AI-driven personalization has tripled user engagement, making the digital fitness experience feel truly tailored.

Cloth & Paper

Luxury in Simplicity

Ashley Reynolds founded Cloth & Paper to offer chic, minimal organization tools, prioritizing intentional ritual over digital distractions.

Putting AI to work:

• Performance Max campaigns automatically optimize their ad spend, attracting 20% of their total customer base.
• AI Overviews ensure their products appear at the point of discovery, driving new customers into their ecosystem.
• The team is actively leveraging Gemini to build more accurate inventory forecasting and demand models.

Crossrope

Fitness, Engineered

Dave Hunt turned his need for better workout gear into a global success, engineering a high-quality, weighted jump rope system for over a million users.

Putting AI to work:

• Gemini drafts contracts and streamlines outreach to potential partners, tripling the team's productivity.
• Nano Banana sparks creative marketing ideas and brainstorming for new video content.
• NotebookLM creates searchable knowledge libraries, helping team members find business answers 10x faster.

Lucerne Farms

High-Quality Forage Solutions

Rich James manages Lucerne Farms, producing premium horse forage and bedding while leveraging digital tools to serve thousands of retail stores nationwide.

Putting AI to work:

• Gemini develops efficient sales routes for store-to-store travel, mapping hundreds of visits in weeks.
• Gemini-optimized routes are seamlessly transferred to Google Maps to maximize sales representative time.
• Gemini serves as a productivity partner, helping Rich optimize daily operations for his northern Maine farm.

Rattlesnake Cable Company

Premium Audio Gear

Hank Donovan turned his search for the perfect guitar cable into a thriving business, crafting ultra-premium cables backed by a lifetime warranty.

Putting AI to work:

• Gemini handles complex coding tasks, like writing firewall rules, reducing two-hour jobs to just two minutes.
• Gemini assists Hank in troubleshooting technical issues, freeing up time for high-level strategy.
• Performance Max campaigns automate ad optimization, saving hours of manual creative tuning during holiday sales.

Bluegrass Roofing & Consulting

Trusted Local Service

Veteran John Lewis and his family built Bluegrass Roofing & Consulting on transparency and integrity, protecting neighbors with honest service.

Putting AI to work:

• Gemini summarizes meeting notes and helps Taber polish communications, reclaiming valuable administrative time.
• Duncan uses Gemini to research industry trends and pricing, streamlining competitive strategy.
• The team tailors Google Ads campaigns by region and service type, achieving a 21x return on ad spend.

CitySwing

Elevating Golf for Everyone

Tari Cash founded CitySwing to use golf as a networking tool, expanding from studios to a nonprofit for kids.

Putting AI to work:

• Gemini drafts customer policies and surveys in the company's brand tone, saving weeks of work.
• Gemini in Workspace integrates various tools into a unified environment for the team.
• NotebookLM helps synthesize best practices for membership program management.

Aroma Retail

Scenting the Las Vegas Experience

Aroma Retail brings the signature fragrances of famous resorts to homes through premium diffusers and allergen-free oils.

Putting AI to work:

• Gemini and Nano Banana reduce graphic production time by 50%, enabling the creation of original promo content daily.
• Google Analytics allows the team to ask natural language questions to gain instant insights on campaign performance.
• Performance Max campaigns manage ads across channels, lifting Return on Ad Spend from 3x to 5x.

BeeMachine

AI-Powered Pollinator Conservation

Entomologist Brian Spiesman developed BeeMachine to engage citizen scientists in tracking and identifying the world’s critical, but overlooked, bee species.

Putting AI to work:

• Gemini acts as a coding assistant to troubleshoot bugs in Python code for the app’s infrastructure.
• The team is exploring Gemini and BERT to power an AI assistant for answering bee-related queries.
• Google TensorFlow allows the app to recognize hundreds of insect species with high accuracy.

RDH Software

Mapping Elevation Globally

Mike Falk turned his side interest in elevation data into My Elevation, a global app downloaded millions of times.

Putting AI to work:

• Gemini serves as a coding assistant, helping write functions and debug complex reports.
• Google Cloud functions provide core, lightweight infrastructure for serving data.
• Gemini offers force-multiplier insights to help Mike manage app distribution and feature updates.

Sun Valley Lanes & Games

A Destination for Fun

John Losito transformed a traditional bowling alley into a comprehensive entertainment center, serving 40,000 unique guests annually.

Putting AI to work:

• Gemini helps generate code for custom apps, such as a tip-splitting tool built in under 20 minutes.
• Gemini handles marketing tasks like drafting emails, editing photos, and crafting review responses.
• Google Analytics provided critical data that informed a website redesign, boosting reservation closure rates significantly.

Thrivable

Connecting Patients and Insights

David Edelman built Thrivable to close the gap between healthcare organizations and patients, empowering 100,000+ members to share their health experiences.

Putting AI to work:

• Gemini translates complex concepts into simple, structured language for board meetings and team communications.
• Gemini Deep Research levels up David’s strategic thinking by identifying market opportunities and sizing contracting prospects.
• NotebookLM converts dense training materials into engaging podcasts, keeping the team informed and aligned on new processes.

SwitchedOn

Cognitive and Motor Agility Training

Former pro soccer player Brett Johnson co-founded SwitchedOn, an app that improves agility and reaction time through neuroscience-backed visual drills.

Putting AI to work:

• Gemini breaks down complex concepts for non-technical communication with developers.
• Gemini summarizes current research and user feedback while brainstorming new training drills.
• Google’s AI pose detection technology powers the app’s new “vision feature” to record performance data.

The Prime Cleaner

Scaling Home Services with Tech

Jayger and Ana Tomasino McGough brought modern, scalable tech practices to the home cleaning industry, achieving rapid revenue growth.

Putting AI to work:

• Gemini drafts service quotes and summarizes pre-cleaning details to match cleaners to clients.
• Gemini creates post-cleaning reports and strategically writes personalized review responses.
• Gemini parses call transcripts to track specific customer preferences and details.

Sipping Streams Tea Company

A Global Tea Brand

Jenny Tse turned her passion for tea culture into a thriving business that sells eight metric tons of product annually.

Putting AI to work:

• Gemini in Gmail transforms rough voice notes into polished vendor emails, saving two hours daily.
• Gemini parses convoluted threads to maintain clear, effective communication.
• NotebookLM organizes deep expert content and tea-related research for quick reference.

Pollyanna Richter Weddings

Creating Joyful Moments

Pollyanna Richter turned her accounting career into a boutique wedding planning agency, focusing on sustainable, personalized floral designs.

Putting AI to work:

• Gemini and Nano Banana brainstorm floral arrangements and floor plans, reducing planning time by 50%.
• Gemini creates proposals with a warm, inviting tone instead of a "hard sell" approach.
• Gemini generates reliable pricing margins for long-term event estimates using stem counts and labor data.

A Sight for Sport Eyes

Protecting Athletes

Shannen Knight turned a personal family experience into a mission-driven business, providing high-quality prescription sports eyewear to athletes worldwide.

Putting AI to work:

• Google Analytics data fed into AI agents helped Shannen identify and fix shipping issues, boosting conversions by 55%.
• Gemini drafts customer emails and FAQs, reclaiming hours of administrative time each week.
• Gemini Deep Research summarizes clinical data, allowing Shannen to benchmark safety standards for new products.

Barrels on Bridge

Education Through Tasting

Brendan and Tierra Ryan created an immersive craft distillery boutique that uses curated spirits and technology to provide an educational experience.

Putting AI to work:

• Gemini creates detailed educational tasting cards in 25% of the time it previously took, freeing staff to focus on customers.
• BoB, a custom Gemini-powered "bourbon butler," allows customers to cross-reference flavor profiles with real-time inventory.
• Gemini analyzes trends and supports marketing design, such as creating Prohibition-style promotional posters for events.

IMPACT Roofing

Roofing with Integrity

Jordan Lovell founded IMPACT Roofing to bring transparency and ethics to a traditionally stressful industry.

Putting AI to work:

• Gemini troubleshoots technical issues and admin tasks, saving hours of research time.
• Nano Banana transforms grainy diagrams into high-resolution graphics for client books.
• Gemini in Google Sheets automates complex sales bonus tracking for better efficiency.

Pyramid Transport & Cold Storage

Secure Logistics for Seafood

Pyramid Transport specializes in shipping delicate, high-value frozen seafood, built on a foundation of security and transparency.

Putting AI to work:

• Gemini in Meet summarizes meetings and standard operating procedures to increase team accountability.
• Gemini builds custom applications, including a fun wheel-spin tool for employee rewards.
• NotebookLM stores business continuity plans for instant staff queries.

Vetr Health

Reimagining Veterinary Care

Co-founded by a veterinary team, Vetr Health is a mobile startup providing convenient, at-home pet care and practice management software to reduce vet burnout.

Putting AI to work:

• Google Cloud’s Vertex AI provides secure, scalable infrastructure for their practice management platform.
• Cloud Speech-to-Text accurately transcribes patient records, saving significant time for mobile vets.
• NotebookLM helps the team analyze dense scientific texts and market shifts to inform their practice strategies.

Omnia Fishing

Data-Driven Angling

Omnia Fishing blends local knowledge with satellite data to help anglers find the perfect gear for specific water conditions.

Putting AI to work:

• Gemini assists non-engineers in querying complex datasets using natural language to uncover user patterns.
• Google Cloud and BigQuery process massive satellite datasets to create high-resolution fishing maps.
• Data-driven insights from Gemini enable smarter purchasing and localized marketing decisions.

janegee

Natural Skincare Wellness

Mother-daughter duo Jane and Sophie Gee created a holistic skincare brand focused on clean, 100% natural products and transparent wellness practices.

Putting AI to work:

• Performance Max campaigns deliver high conversion rates, driving substantial online revenue growth.
• NotebookLM helps manage and synthesize the founder’s unique skincare philosophy to answer customer questions.
• Google Workspace provides a central hub to keep the team aligned across multiple retail and warehouse locations.

Soilutions

Leading the Circular Economy

Dawn and Justin Dewey are diverting millions of pounds of waste from landfills, transforming organic scraps into premium compost for local farms.

Putting AI to work:

• Gemini provides market research and strategic outlines, helping Dawn navigate the complexities of running a small business.
• Gemini crafts engaging content for articles and social media, establishing Soilutions as a leader in sustainable soil building.
• Performance Max campaigns take the guesswork out of keywords, ensuring the farm appears first in relevant searches.

Pavewise

AI-Powered Road Building

Bryce and Brittany Wuori leverage AI to modernize asphalt paving, giving contractors a centralized platform that turns worksite data into real-time efficiency.

Putting AI to work:

• Pavewise runs on Google Cloud to ensure all photos and reports are securely stored, analyzed, and available on demand.
• Gemini transcribes and summarizes client demos, giving developers quick feedback without needing to rewatch long meetings.
• AI automates routine project management, helping crews save an hour a day on busy work and documentation.

Nā Pali Riders

Adventurous Coastal Tours

Coast Guard veterans Dakota and Brandon Elsasser manage a family-owned maritime tour company that explores Hawaii’s stunning Nā Pali Coast.

Putting AI to work:

• Google AI Overviews aggregate technical maintenance info for their boats, providing step-by-step repair instructions in seconds.
• Google Analytics tracks marketing performance to optimize investment in high-performing ad campaigns.
• The team uses Google Workspace to maintain high safety standards and personal connections with guests.

Malachite Media

Building Full-Funnel Marketing

Robert Medina created Malachite Media to provide transparent, data-driven marketing systems that turn strategies into tangible business growth.

Putting AI to work:

• Gemini accelerates research by hours and translates complex marketing jargon into clear insights for clients.
• Gemini transforms bullet points into video scripts and researches brand voice, saving hours of work.
• Google Flow uses AI filmmaking to create missing B-roll footage, ensuring high-quality creative execution.

Spedale’s Florist

Celebrating Life's Milestones

Thomas Spedale transformed his family’s traditional florist shop into a modern e-commerce business, using technology to deliver emotional, celebratory arrangements.

Putting AI to work:

• Gemini helps Thomas study trends and craft content, saving at least an hour of daily administrative work.
• Gemini assists florists in quickly educating themselves about cultural events and associated floral traditions.
• AI-powered Google Ads Performance Max campaigns optimize ad targeting to reach high-intent buyers.

Atlas Automotive Repair

Honesty in Every Repair

Brian Newham and Dave Smith built a loyal following by prioritizing transparency, educating customers on repairs through jargon-free updates.

Putting AI to work:

• Gemini transforms technical notes into easy-to-read customer reports in 15 minutes, cutting report-writing time by 75%.
• Brian used Gemini to write the code for a custom booking app, saving the shop $500 a month.
• Gemini edits inspection photos to remove distracting background clutter, focusing the customer's attention on what matters.

Michele’s Granola

Crafting Small-Batch Joy

Michele Tsucalas grew her business from a local farmers market to selling 2.5 million pounds of granola annually in stores nationwide.

Putting AI to work:

• Gemini helps refine outreach strategies to reach new audiences and improve search visibility.
• Performance Max campaigns act as a virtual booth, driving direct sales and guiding shoppers to retail locations.
• Google Analytics allows the team to spot consumer trends, such as rising interest in muesli, to quickly adapt marketing and content.

Turnpike Car Wash

A Landmark Service

Family-owned since 1979, the Katseff family has modernized their car wash operations with digital memberships, maintaining their status as a community landmark.

Putting AI to work:

• Gemini helps edit sign copy, review vendor contracts, and troubleshoot complex equipment issues.
• Gemini provides quick organizational advice for studio and storage management.
• NotebookLM synthesizes chemical usage data to pinpoint cost-saving opportunities and improve efficiency.

Wren & Ivy

Heirloom-Quality Gear

Wren & Ivy crafts premium, durable outdoor gear designed to last for generations, blending rugged utility with refined, classic style.

Putting AI to work:

• Gemini helps write product descriptions in 20 minutes instead of two hours, acting as a collaborative co-writer.
• Gemini provides market research insights to inform product design and optimal email cadences.
• YouTube videos serve as a one-on-one platform to share the brand story and establish expert credibility.

ChiChi Foods

Nutrient-Dense Breakfasts

Chiara Munzi and Izzy Gorton launched ChiChi Foods to offer a tasty, chickpea-based "oatmeal" that keeps customers energized throughout the morning.

Putting AI to work:

• Gemini drafts ad scripts and marketing concepts, accelerating the brainstorming process for the small team.
• Gemini in Google Docs and Sheets helps manage PR outreach and develop new recipe content.
• Gemini-driven research helps identify and contact local retailers to expand wholesale distribution.

Michelle Marie Boutique

Handcrafted Joy

Michelle VanBibber combines artisan jewelry with meaningful philanthropy, helping customers celebrate life’s milestones with high-quality, personalized gifts.

Putting AI to work:

• Gemini brainstorms collection names and discusses market trends, serving as a creative conversation partner.
• Nano Banana creates professional promotional backgrounds and image assets in minutes, saving the team hours of production time.
• Gemini planned a 20-foot trade show layout, optimizing booth space for maximum product visibility.

Forina Design

Soulful, Layered Interiors

Mike and Nicole Forina blend vintage soul with modern edge, creating lived-in homes that tell their clients' unique stories.

Putting AI to work:

• Gemini acts as an intelligent catalog, instantly retrieving specs and measurements for furnishings and fixtures.
• Nicole uses AI image generation to transpose fabrics onto furniture, creating photorealistic renderings that excite clients.
• Gemini polishes business communications and adds creative "jazz" to website and social media copy.

Roam Loud

Activewear for Connection

Toyin Omisore founded Roam Loud to create a fitness lifestyle where women of color are at the forefront, expanding her activewear brand to a global audience.

Putting AI to work:

• NotebookLM synthesizes brand information into an audio summary, helping Toyin hear her brand voice from a new perspective.
• Gemini refines product descriptions to capture the perfect feel and fabric detail for customers.
• Gemini maps out onboarding procedures for community leaders, helping Toyin scale her brand's impact.

Hotel Trundle

Preservation and Community

Designers Rita Patel and Marcus Munse merged three historic buildings to create Columbia’s only independent boutique hotel, blending architecture with local artisan support.

Putting AI to work:

• Gemini provides strategic marketing analysis, helping the team compete with larger franchise chains.
• Google Workspace and Meet keep the team connected, allowing offsite managers to participate in critical decisions.
• Google Analytics tracks website performance, helping the team identify and quickly resolve technical issues or bot attacks.

Big Picture Farm

Artistry in Agriculture

Lucas Farrell and Louisa Conrad transformed their goat dairy into an award-winning confectionery, blending sustainable farming with artisanal product quality.

Putting AI to work:

• Gemini helps diagnose ad data trends, allowing the team to quickly shift strategies for seasonal holiday gifts and caramel promotions.
• Gemini assists in formalizing new HR plans, acting as a collaborative secretary to keep operations running smoothly.
• Google Ads Performance Max campaigns identify engagement opportunities across their wide range of farm products.

Alexis Drake

Elevating the Everyday

Lexie Garrett transformed her garage hobby into a premium leather brand, handcrafting durable, customizable handbags in a historic Cheyenne studio.

Putting AI to work:

• Gemini streamlines social media and marketing emails, cutting administrative time from hours to just 90 minutes.
• Gemini suggests unique, creative color palettes for new collections based on current leather inventory.
• Google Analytics tracks demographics, guiding strategic expansion into fresh markets like collegiate collections.