Digital Marketing & E-commerce Certificate

Get started in the high-growth fields of digital marketing and e-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and sell products online.

  • No relevant experience required
  • 100% remote, online learning
  • Under 10 hours of study a week

Get a job in digital marketing or e-commerce, with help from Google

Learn the fundamentals of digital marketing and e-commerce in order to gain the skills needed to land an entry-level job.

$51,000

Median salary in the fields of digital marketing and e-commerce1

218,000

Job openings in the field of digital marketing and e-commerce1

Learn online

Fast and flexible, the digital marketing & e-commerce curriculum is hosted on Coursera, one of the world’s leading online learning platforms, so you can learn at the pace that’s right for you.

Qualify for in-demand jobs with a Google Career Certificate in digital marketing and e-commerce

Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance.

  • Marketing Coordinator
  • Search Engine Optimization Specialist
  • Paid Search Specialist
  • Email Marketing Specialist
  • E-commerce Associate
  • Media Planner

Learn more about the certificate

ENTRY LEVEL

Digital Marketing & E-commerce Certificate

This fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required.

You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics.

This certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF).

This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.

You’ll learn about:

  • Developing digital marketing and e-commerce strategies
  • Attracting and engaging customers through digital marketing channels like search, social media, and email
  • Measuring marketing analytics and sharing insights
  • Building e-commerce stores, analyzing e-commerce performance, and growing customer loyalty
Get started on Coursera

See full curriculum

  • Foundations of digital marketing and e-commerce
  • Attract and engage customers through digital marketing
  • Content marketing
  • Email marketing
  • Marketing analytics and measurement
  • Build, launch, and manage e-commerce stores
  • Develop and maintain customer loyalty online

Get on the fast track to in-demand jobs in technology, retail, finance, energy, and more.

Complete the Google Digital Marketing & E-commerce Certificate at your own pace.

Improve your interview technique and resume with access to career resources.

Get your foot in the door with top employers through the Google employer consortium.

CONNECT WITH TOP EMPLOYERS, INCLUDING THESE:

We have over 150 employers in our employer consortium.

  • Bayer
  • Accenture
  • Booz Allen
  • Bulgari
  • Charter/Spectrum
  • Datadog
  • deloitte
  • expedient
  • Ford
  • GroupM
  • Huge
  • Infosys
  • Instrument
  • Leidos
  • Intelliswift
  • Macy’s
  • Mediaagility
  • Molecula
  • Moonraft
  • Munchkin, Inc.
  • Nasdaq
  • PMI
  • Publicis
  • Qualtrics
  • Salesforce
  • SAP
  • Snap inc
  • Target
  • Tata Consultancy Services (TCS)
  • Valvoline
  • Verizon
  • walmart
  • Workday
  • Salesforce
  • SAP
  • Snap inc
  • Target
  • Tata Consultancy Services (TCS)
  • Valvoline
  • Verizon
  • walmart
  • Workday
  • siriusxm
Announcing the $100M Google Career Certificates Fund

OPPORTUNITY FOR EVERYONE

Announcing the $100M Google Career Certificates Fund

The $100M Google Career Certificates Fund will help nonprofits Social Finance, Merit America, and Year Up offer career support, job placement, and stipends to help drive $1B in aggregate wage gains and provide career advancement for more than twenty thousand American workers. Learn more.

Frequently asked questions

  • What is digital marketing and e-commerce?

    Digital marketing is about connecting people and brands online. People with careers in this field use display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.

    E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.

  • Why start a career in digital marketing and e-commerce?

    Digital marketing and e-commerce professionals have exciting careers at the crossroads of technology, people and business. As more people spend more time online, knowing how to find, communicate and sell to customers are in-demand skills. There are currently 218,000 U.S. job openings in digital marketing and e-commerce with a median salary of $51,000.¹ Companies across industries – like Wayfair, Macy’s, Crate & Barrel, and Google – hire digital marketers and e-commerce professionals.

    ¹Burning Glass: Labor Insight (Last 12 Months: Feb. 1, 2020 - Jan. 31, 2021)

  • Who is the Google Digital Marketing & E-commerce program for?

    You! No previous experience or knowledge of specific tools is required in order to succeed in the Google Digital Marketing & E-commerce Certificate. All you need is curiosity about reaching and engaging with customers online.

  • Why enroll in the Google Digital Marketing & E-commerce Certificate?

    The Google Digital Marketing & E-commerce Certificate focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics.

    You’ll learn these job-ready skills through interactive content (discussion prompts, quizzes, and hands-on activities) in under six months, with less than 10 hours of flexible study per week. The certificate will teach you how to use popular digital marketing and e-commerce tools like Shopify, Mailchimp, Twitter, Google Ads and more. You’ll also have the opportunity to apply your new skills to real-world scenarios.

    After you graduate from the program, you’ll have access to career resources and be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce.

  • What tools and platforms are taught in the Google Digital Marketing & E-commerce curriculum?

    You’ll learn to use digital marketing tools like Canva, Constant Contact, and Hootsuite; marketing platforms like HubSpot, Mailchimp, and Shopify; and social media platforms like Twitter. You’ll also learn how to use Google tools like Google Ads and Google Analytics.

1Burning Glass: Labor Insight (Last 12 Months: Feb. 1, 2021 - Jan. 31, 2022, United States)