For Veteran-Led Small Businesses

From service member to small business owner, your values are the same, but the challenges you face might be different. Google is here to help you grow your business with free tools and training, all in one place.

Start or grow your business

Help your business stand out as veteran-led

You can now identify your business as owned, led, or founded by veterans by adding a “Veteran-Led” attribute to your business profile on Google, which will show up when people look for your business on Google Search and Maps. You can manage your business profile and add the attribute through Google My Business.


Take bite-sized lessons for your veteran-led business

The free Primer app offers quick, easy lessons that you can use to learn new business and marketing skills whenever you have a few minutes free. Whether you want to start a new business, grow an existing one, or just learn more about business and marketing, you'll find helpful tips and actionable next steps on topics like creating a business plan, increasing sales, managing your business' finances, management, and more. Check out our custom minicourses for veterans and military spouses. Search "veteranled" or "milspousebiz" in the app to get started.


Identify new markets for your business

Whatever you specialize in—whether you roast coffee or design T-shirts—Google offers digital tools to help your business find customers around the world. Market Finder is a free service for businesses interested in expanding internationally. It provides insights into which international markets are best suited to your product or service, plus useful guides to help you on the way.


Get additional training and resources

Grow with Google and the Rosie Network are now working together to bring Grow with Google’s training and resources to Rosie Chapters around the country.


How we help the veteran community succeed in startups

As part of our continued commitment to support the military community, Google for Startups is partnering with Patriot Boot Camp, Bunker Labs and Atlas to empower transitioning service members, veterans, and military spouses to grow and scale their businesses. We’re proud to support the expansion of these valuable programs to more communities around the country, in addition to providing specialized Google resources, mentors, and product expertise. Learn more.

More small business tools

Celebrate veteran-led businesses on social media