Q: What digital marketing and e-commerce tools and platforms are taught in the program?

You'll learn to use digital marketing tools like Canva, Constant Contact, and Hootsuite; marketing platforms like HubSpot and Mailchimp and social media platforms like Twitter. You’ll learn to use Shopify, an e-commerce platform. You'll also learn how to use Google tools like Google Ads and Google Analytics.

Question 1

What is digital marketing and e-commerce?

Accepted Answer

Digital marketing is about connecting people and brands online. People with careers in this field use display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.E-commerce is the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.

Question 2

Is e-commerce part of digital marketing?

Accepted Answer

Digital marketing and e-commerce are interconnected, and digital marketers and e-commerce specialists have related (and sometimes overlapping) responsibilities. While digital marketing works to connect brands with people, e-commerce helps brands sell products to people. Digital marketers use online tools to reach customers and e-commerce specialists work to grow online sales. Digital marketers and e-commerce specialists both use tools and strategies that help businesses grow.

Question 3

What are the different types of digital marketing?

Accepted Answer

The different types of digital marketing include...Content marketingSearch engine optimizationSearch engine marketingAffiliate marketingEmail marketingSocial media marketing

Question 4

Why start a career in digital marketing and e-commerce?

Accepted Answer

Digital marketing and e-commerce professionals have exciting careers at the crossroads of technology, people and business. As more people spend more time online, knowing how to find, communicate and sell to customers are in-demand skills. There are currently 218,000 U.S. job openings in digital marketing and e-commerce with a median salary of $51,000.² Companies across industries – like Wayfair, Macy’s, Crate & Barrel, and Google – hire digital marketers and e-commerce professionals.

Question 5

What are some of the most in-demand digital marketing skills?

Accepted Answer

A digital marketer is able to use tools and strategies to help businesses attract and engage customers. Some of the most in-demand digital marketing skills are...Social media marketingEmail marketingAdvertisingMarketing analytics and measurementAudience researchPlanning, creating, and publishing contentAnalyzing data

Question 6

Is a certificate in digital marketing useful?

Accepted Answer

Yes, a certificate in digital marketing grows your skills and demonstrates your ability to use tools and strategies that are valuable to businesses. The Google Digital Marketing & E-commerce Certificate focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics.You&#x27;ll learn these job-ready skills through interactive content (discussion prompts, quizzes, and hands-on activities) in under six months, with less than 10 hours of flexible study per week. The certificate will teach you how to use popular digital marketing and e-commerce tools like Shopify, Mailchimp, Twitter, Google Ads and more. You&#x27;ll also have the opportunity to apply your new skills to real-world scenarios.After you graduate from the program, you&#x27;ll have access to career resources and be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce.

Question 7

Who is the Google Digital Marketing & E-commerce program for?

Accepted Answer

The Google Digital Marketing & E-commerce Certificate is for anyone who wants to learn digital marketing to build an online presence and engage with people and customers online. No previous experience or knowledge of specific tools is required.

Question 8

What digital marketing and e-commerce courses are included in the curriculum?

Accepted Answer

The digital marketing and e-commerce courses included in the curriculum are...Foundations of digital marketing and e-commerceAttract and engage customers through digital marketingContent marketingEmail marketingMarketing analytics and measurementBuild, launch, and manage e-commerce storesDevelop and maintain customer loyalty online

Question 9

Does the Digital Marketing & E-commerce Certificate include AI content?

Accepted Answer

AI is an exciting and powerful collaboration tool, and now you have the chance to get up-to-speed on how to actually use it — while also developing job-ready, in-demand skills. Within the Digital Marketing & E-commerce Certificate, you’ll now get an introduction to AI that covers some of the opportunities and challenges that come with the new technology, along with new content about the durable (soft) skills that are increasingly important with the rise of AI. You’ll also discover how marketing coordinators are using AI, and you’ll have an opportunity to gain hands-on experience applying AI to a workplace scenario — like using generative AI to help create content that maximizes engagement.

Question 10

What digital marketing and e-commerce tools and platforms are taught in the program?

Accepted Answer

You&#x27;ll learn to use digital marketing tools like Canva, Constant Contact, and Hootsuite; marketing platforms like HubSpot and Mailchimp and social media platforms like Twitter. You’ll learn to use Shopify, an e-commerce platform. You&#x27;ll also learn how to use Google tools like Google Ads and Google Analytics.

Question 11

Where can I access the Google Digital Marketing & E-commerce Certificate?

Accepted Answer

The Google Digital Marketing & E-commerce Certificate is available on Coursera, a global online learning platform that offers access to online courses. Google has worked with Coursera to make Google Career Certificates available on their platform.

Question 12

What kind of digital marketing jobs can I get with the Google Digital Marketing & E-commerce Certificate?

Accepted Answer

The Google Digital Marketing & E-commerce Certificate can qualify you for in-demand digital marketing jobs such as digital marketer and e-commerce specialist. There are many types of roles within digital marketing and e-commerce in organizations of all sizes, across most all industries.

Question 13

Can the Google Career Certificates Employer Consortium help me find digital marketing jobs?

Accepted Answer

Upon completion of the Google Digital Marketing & E-commerce Certificate, you will gain access to an exclusive job platform where you can easily apply for opportunities from employers with open digital marketing jobs.The Google Career Certificates Employer Consortium consists of over 150 U.S. companies like Deloitte, Infosys, Snap Inc., Target, Verizon, and of course, Google. Consortium members are committed to considering Google Digital Marketing & E-commerce Certificate graduates for entry-level digital marketing jobs.

Question 14

How much does the Google Digital Marketing & E-commerce Certificate cost?

Accepted Answer

The Google Digital Marketing & E-commerce Certificate costs $49 per month on Coursera after an initial 7-day free trial period. All Google Career Certificates are completely self-paced. At about 10 hours of study per week, many learners complete a Google Career Certificate in three to six months.

Question 15

Is financial assistance available for the Google Digital Marketing & E-commerce Certificate?

Accepted Answer

If you are interested in financial assistance for the Google Digital Marketing & E-commerce Certificate, you may be eligible for financial aid via Coursera through the course page. Recipients of financial aid will have full access to course content and assignments required to earn a certificate. To apply, go to the certificate course page on Coursera and click the “Financial aid available” link next to the “Enroll” button.

Question 16

Can I get college credit for taking the Google Digital Marketing & E-commerce Certificate?

Accepted Answer

The Google Career Certificates offer a recommendation from the American Council on Education (ACE®) of 9 college credits for completing the Digital Marketing & E-commerce Certificate, the equivalent of 3 college courses at the bachelor’s degree level.

Question 17

What languages is the Google Digital Marketing & E-commerce Certificate available in?

Accepted Answer

The Google Digital Marketing & E-commerce Certificate is currently available in English and we are working to offer this certificate in additional languages. Please check back here for updates.

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