Help your workforce develop in-demand skills

With Google Career Certificates, any U.S. business can train their workforce at no cost. From small businesses to enterprise organizations, Google is offering access to up to 500 scholarships per company.

Why upskill your workforce?

Employee development helps your business grow

Technology and business are evolving at a rapid pace. With 87% of companies reporting a skills mismatch now or in the near future, workforce needs are quickly changing.1

At the same time, it’s becoming harder for businesses to attract and retain talent. Those who create growth opportunities for their employees have a much better shot at retaining them.2

With Google Career Certificates, you can fuel opportunities for your business, and create new opportunities for your workforce.

  • Improve retention: Low pay and a lack of opportunities for advancement were the top two reasons why Americans quit their jobs last year.3 According to Gallup, the cost of replacing an individual employee can range from half to 2x the employee’s annual salary.4
  • Increase employee engagement: Employees who move into new roles internally are 3.5x more likely to be engaged employees than those who stay in their current jobs.5
  • Attract new talent: Job seekers rank the “opportunity to learn” among their top reasons for taking a job.6 And 53% of Americans say they would switch to a new industry if they could retrain for a new role.7
  • Build new capabilities that can fuel growth: Some business-critical disciplines are in such high demand that they outpace the supply of skilled workers. Building these capabilities from within allows businesses to gain these skills and grow existing talent.

How it works

Build capabilities for your business, and offer your employees growth opportunities

53% of executives say the greatest challenge with reskilling programs is balancing their workforce training needs with those of current business operations.8 With Google Career Certificates, employees can be ready to transition into new roles in the in-demand fields of data analytics, digital marketing & e-commerce, IT support, project management, and user experience (UX) design in three to six months of part-time study while working.

Or businesses can choose to advance their employees' knowledge and skills in their current roles.

Google Career Certificates can provide your company with:

  • Rigorous, industry-vetted training content: Learners are required to complete 150+ hours of study, including video-based lessons, assessments, and hands-on projects.
  • A flexible, easy-to-implement reskilling program: The certificates can be quickly integrated in-house via Coursera: Administrators have access to a company dashboard, a program guidebook, and email customer service. Learners can also access customer support and receive full instruction and tips for success after they get started.
  • Online and quick-to-complete training: The self-paced program is 100% online. Learners can earn their certificates in three to six months, with under ten hours of part-time study per week.
  • A no-cost, high-ROI training solution: Participating companies committed to upskilling their employees are now eligible to receive up to 500 scholarships per company, and employees can continue to work in their current roles while training.*


How to access Google Career Certificate scholarships:

  • U.S. registered business owners/ training administrators can apply for scholarships through Coursera (using their EIN and Registered Business Name).
  • Once approved (usually 5-7 days), applicants will receive a unique registration link to distribute scholarships to their workforce. Employees can use scholarship links (valid until Dec 18, 2024) to enroll in any Google Career Certificate on Coursera.
  • If you have more questions on the process, please visit the scholarship FAQ.

Qualify your workforce for new roles

Discover the variety of jobs your employees can become qualified for after earning a Google Career Certificate:

Google IT Certificates

For employees who enjoy solving problems, helping others

More critically than ever, businesses need an IT infrastructure that lets their teams collaborate securely and work effectively – whether that’s in an office or remotely. Train employees for roles like:

  • Technical Support Specialist
  • Data Center Technician
  • IT Technician
  • IT Support Specialist
  • Computer Support Specialist
  • IT Helpdesk Technician
  • IT Manager
  • Network Administrator

Google Data Analytics Certificate

For employees who enjoy uncovering trends, patterns and visualizations

Understanding key data and metrics allows businesses to set and measure goals and to uncover insights that can inform future strategy. Train employees for roles like:

  • Junior Data Analyst
  • Associate Data Analyst
  • Finance Analyst
  • Operations Analyst
  • Data Technician
  • Business Performance Analyst
  • Marketing Analyst

Google Project Management Certificate

For employees who enjoy solving problems, organization, working with people

Strong project management lets teams effectively deliver ambitious and complex projects, on budget and on time. Train employees for roles like:

  • Project Manager
  • Program Manager
  • Operations Project Manager
  • Technical Program Manager
  • Assistant Project Manager
  • Project Coordinator
  • Operations Manager
  • Supply Chain Project Manager

Google UX Design Certificate

For employees who enjoy understanding people, drawing, thinking creatively

Thinking and designing with a user-first, insight-led approach allows businesses to build products and experiences that will resonate in the real-world. Train employees for roles like:

  • User Experience (UX) Designer
  • User Interface (UI) Designer
  • Web Designer
  • E-commerce Web Designer
  • User Experience (UX) Researcher
  • Product Designer
  • Industrial Designer
  • Graphic Designer

Google Digital Marketing & E-commerce Certificate

For employees who enjoy connecting with people online, building an online presence

As more people spend more time online, knowing how to find, serve and sell to customers can be key to your business. Train employees for roles like:

  • Digital Marketing Specialist
  • SEO Analyst
  • Paid Search Specialist
  • Email Marketing Specialist
  • Marketing Coordinator
  • E-commerce Specialist

What are employers saying?

  • Talent Management, Nationwide Insurance

    Working with a partner like Google allows us to offer high impact, low cost, short timeframe learning that helps position associates for new opportunities in high-demand fields. Not only does it meet associates’ needs right now, it does so in alignment with our values and our goal to provide extraordinary care.

    Talent Management, Nationwide Insurance

Trusted by top employers to reskill their workforce:

Ready to get started?

Together, we can provide your employees with in-demand skills. Get started on Coursera today.

Can’t meet your company’s skill demands by reskilling alone and need to hire new talent? Join our employer consortium to connect directly with a skilled, diverse talent pipeline.

*U.S. businesses are eligible to receive up to 500 scholarships for Google Career Certificates on Coursera, valid through December 18, 2024. Eligibility and number of licenses granted subject to application, business verification and approval by Coursera.

1 McKinsey, 2020, 2 Gallup, 2019, 3 Pew Research Center, 2022 , 4 Gallup, 2019, 5LinkedIn, 2021, 6 LinkedIn, 2018, 7 Prudential, 2021, 8 McKinsey, 2020

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